Home Is Where The Heart Is

What Are You Going To Say On Your Home Page?

Well, that depends on a number of factors. Is your BtoB or BtoC company a well known brand? If the company is well known, then chances are it is not necessary to spell your business out in detail on this first page of your website. However, if the business is not a fortune 500 company, like 95% of the companies in the world, then you better have a good sales, marketing, and advertising plan layout, with the home page being key.

You must include the major keywords of your business in the website, and the prime real estate is the home page. Internet marketing is about promoting a company online. Utilizing all aspects of the Web for sales, marketing, and advertising your B2B or B2C business online is vital from both the search engine standpoint, as well as having new visitors be able to read the key points about your B2C or B2B business online.

For example: Professional Web Services provides a wealth of information related to Internet Marketing. We better be saying something about Internet marketing on our home page. As a company develops into a well known brand, then it can afford to drop some of the verbiage on the home page for the main website. But, until a company is recognized with that kind of brand awareness, then spelling out what your company does is most important, given the search variables being used today.

Some experts will try to say that having a small home page like Google, is the way to go. That is like comparing apples to oranges. Look at Apple Inc., formally Apple Computer Inc. Their website varies greatly from time to time. Sometimes they have one certain item, like the iPhone, that they want to focus on. Other times they have their whole collection of products being displayed on the home page of the website. Yahoo likewise has a wide collection of information on their home page. It would not make much marketing and advertising sense for them to reduce the information from their front page. After all, they started out as a website portal, and even though they have search, they are still considered a website portal with tons of information for consumers.

Professional Web Services, Internet Marketing Services Sales And Marketing Services

Professional Web Services, Professional Web Sites

Creative sales, marketing, and advertising for your B2B or B2C business on the Internet.